What’s The REAL Reason You Use Social Media?

What’s The REAL Reason You Use Social Media?

When you login to Facebook, Twitter, Pinterest, etc… what is the real reason you use such a tool?

To connect?

To market your business?

To develop relationships?

To find former classmates?

I’m going to pose what I’m examining as the real reason, the one reason we all use social media tools… in the form of a thought question:

Could the whole reason we use social media be to validate our own…

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By: David Donnelly, president of Every Voice and Every Voice Action

A lot has already been written about last night’s primary results in the New Hampshire Senate race. Mayday PAC, founded by Harvard Professor Larry Lessig, invested heavily to support Jim Rubens and oppose Scott Brown, and…

"People always look for excuses. My favorite one is, “Well that’s easy for you because you have a really popular blog.” As if my really popular blog was something I won in the lottery. I had a really unpopular blog for three years in a row where 10 or 20 people were reading it. When I got started in the book business, I received 900 rejection letters. So you don’t look at the end result — at the Richard Bransons and Maria Popovas — and say, “Well they have that thing that I don’t.” They got that thing by showing up. I am really focused on helping people understand that not showing up is a failure of will more than it is a failure of birth."

Excerpt from an interview with Seth Godin in the 10th anniversary issue of the wonderful Australian creative culture magazine Dumbo Feather

As Tchaikovsky put it, “A self-respecting artist must not fold his hands on the pretext that he is not in the mood.” Or, per Isabel Allende, “Show up, show up, show up, and after a while the muse shows up, too.”

More on the role of showing up in creative work here

Also see Godin on vulnerability and how to dance with the fear of failure

(via explore-blog)

I’m occasionally baffled when young writers ask me for advice, and I give it, and then I see comments that say that none of my advice applies because I’m a best-selling author. As if I had spent my whole life as a best-selling author, and had never been anything else…

(via neil-gaiman)

I only wish more people “got” this simple concept (that success doesn’t grow on some magical tree).

(via neil-gaiman)


Kids fed and off to school. On a plane on my way to my favorite city. (That’s a joke). Here’s the “more” promised in my last post.

My last post confessed this: That given the cost, and given the hyper-partisan environment of 2014, I think it was a mistake for me to push so hard to enter this…

In the marketing world, there is an unwritten rule about communication with large audiences.  You have to connect with them about 7 times to deliver the full impact of your message.

I would consider Mayday.US to be a success for the “first time out.”  Do it 6 more times, in different and creative ways, and from the looks of this data … you’ll have success.

Don’t get me wrong, there are no guarantees in marketing … but this was an impressive first effort overall.